Example of ad exchange and example of ad network: I have a website that I have space to run ads on, you have video or display ads that you want to show my audience. The duty of the ad network like google is to use an ad exchange platform like google ads to connect me and you. Google ad is the ad exchange platform and google is the ad network. Facebook is the ad network, and Facebook ad is the ad exchange platform. There are many different ad networks and ad exchange platforms, but these two are the biggest ones. Ad network vs ad server vs ad exchange: ad network is the company that serves ads like google and Facebook, ad exchange is the platform that people use to buy ad and sell ads like Facebook ads and google ads. Ad server is the technology that takes the ads and puts them in the appropriate places like a website, search engine result page, social media pages and other spaces that ads are placed. Go here to join My FREE Digital Marketing Education Membership Site https://www.professorevidence.com/p/FREEMembership Go here to Become a Digital Marketing Academy Member https://www.professorevidence.com/p/DigitalMarketingAcademy Let My Marketing Agency generate leads and customers for your business. https://www.professorevidence.com/p/EvidenceMarketingSystem Go here to Learn How to build an online business. https://www.professorevidence.com/p/OnlineBusinessMentorship Go here to listen to my podcast https://digitalmarketingacademy.simplecast.fm/ Go here to watch my YouTube videos and subscribe https://www.youtube.com/evidencen Go here to read my blog https://www.professorevidence.com/blog Go here to follow me on social media Twitter: https://twitter.com/EvidenceNmedia Facebook: https://www.facebook.com/EvidenceNMedia FB Group: https://www.facebook.com/groups/2567902789939140/ Instagram: https://www.instagram.com/evidencenmedia/ Linkedln: https://www.linkedin.com/in/evidencen/ Go here to contact me https://www.professorevidence.com/p/contact-me Go here to visit my website https://www.professorevidence.com/
Views: 236 EvidenceN
This video has now been updated, view the new version here: https://www.youtube.com/watch?v=efHVOWcNJZo An IAB UK video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This video aims to demystify the display landscape in 3 minutes! Created by @adamtoldfield
Views: 365685 iabuk
The Ad Exchange Network is a simple and cost effective alternative to big budgeted and complicated online advertising. Designed to drive more relevant traffic to any members’ website by exchanging and sharing industry specific tips, information, advice, ideas and expert recommendations provided by other knowledgeable members just like themselves. Recommended content that is discreetly placed in a drawer that simply slides out on the side of a website, blog or Facebook page when needed, serves as the perfect way for anyone to advertise their personal brand knowledge and expertise online which is critical in today’s online sales cycle. Each exchange member’s website not only becomes a trusted source for information within the community but by the viral sharing of recommended content, each member benefits from traffic back to their own site to learn more … because in business as in life , we all need some good advice once in a while from a trusted source.
Views: 16960 HumanFusion.tv
The Ad Exchange Network is a simple and cost effective alternative to big budgeted and complicated online advertising. Designed to drive more relevant traffic to any members’ website by exchanging and sharing industry specific tips, information, advice, ideas and expert recommendations provided by other knowledgeable members just like themselves.
Views: 514 HumanFusion.tv
Google AdWords is now Google Ads. Click here to learn more about our new advertising brand: blog.google/technology/ads/new-advertising-brands/ Alex and Amanda answer your questions from social media in this episode of the Ask AdWords show. They give an in-depth answer to a question about the basics of DoubleClick Ad Exchange. Send us questions on Google+, Twitter or Facebook using #askadwords
Views: 66305 Google Ads
Make your Programmatic Direct experience more efficient and effective by taking a tour of the updated Marketplace. The updated Marketplace makes it easier to discover offers and set up deals that you’re actually interested in. Watch this short training video to learn how you can use it to quickly and easily search for offers and transact with publishers today.
Views: 26779 DoubleClick Ad Exchange Training
Watch the video to learn how to: Use the power of Google data to find publishers set up for deals that match your search criteria – including vertical, demographics, location, inventory size, formats, devices, and more Find publishers’ pre-packaged products for all deal types: Preferred Deals, Private Auctions and Programmatic Guaranteed Strike deals with publishers via either matching pre-packaged product or by sending them a proposal
Views: 2964 DoubleClick Ad Exchange Training
Find out how to set up Ad Exchange programmatic native ads - Fluid versus Standard, right here! Remember to subscribe to our YouTube channel so that you never miss a video! Find more ad optimization tips over at our blog: https://goo.gl/APsK5L #ProgrammaticNativeAds #AdExchange #AdOptimization #MonetizeMore
Views: 619 MonetizeMore
An IAB UK video to explain the evolution of display trading in 2017. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This video aims to demystify the display landscape in 4 minutes! It is the updated version of our previous video: The Evolution of Online Display Advertising, which was created in 2012. Website: https://iabuk.net/ Twitter: https://twitter.com/IABUK Facebook: https://www.facebook.com/Internet-Advertising-Bureau-IAB-136484926368523/?fref=ts Instagram: https://www.instagram.com/iabuk/ LinkedIn: https://www.linkedin.com/company-beta/226923/ Flickr: http://www.flickr.com/photos/iabuk/ Snapchat: iabuksnaps
Views: 30057 iabuk
In this video, you'll find out more about the types of rules in Google Ad Exchange. Find more MonetizeMore videos here: https://goo.gl/sXbvLf No ad tag is exactly alike, and the “Rules” mechanism within Google Ad Exchange allows publishers to further differentiate ad tags from one another. “Rules” in Google Ad Exchange allow you to modify the characteristics of ad tags depending on how you intend to group or target them. This allows you to maximize the possibilities of earning through various combinations of rules that can override or supplement Ad Exchange’s default settings. Find out how MonetizeMore can help with ad optimization here: https://goo.gl/HMSYio For more ad optimization content visit our blog: http://www.monetizemore.com/blog #AdX #GoogleAdExchange #MonetizeMore #DFP
Views: 730 MonetizeMore
¿Qué es un Ad Exchange? ¿Cómo funciona? Descúbrelo todo sobre estas plataformas tecnológicas de la compra programática. Anteriormente explicábamos el ecosistema de la compra programática de publicidad online, haciendo especial hincapié en algunos agentes, como los DSP (Demand Side Platform) o los SSP (Supply Side Platform), partes muy importantes de la demanda y la oferta, respectivamente. En este vídeo nos centramos en los Ad Exchanges, lugar donde se encuentran los DSPs y los SSPs y, por ende, donde se produce la compra programática en sí misma: 0:18 ¿Qué es un Ad Exchange? 0:44 ¿Cómo funcionan? 0:58 Ejemplos de Ad Exchanges 1:45 Private Marketplace Puedes encontrar toda la información que necesitas sobre los Ad Exchanges en nuestro diccionario de compra programática: oniup.com/que-es/ad-exchange/ No te pierdas los vídeos de #ONiUPTV, en el próximo hablaremos sobre los Ad Servers. --- ¡Prueba GRATIS nuestra plataforma de programática! - https://oniad.com/ --- ¡Recuerda! Suscríbete a nuestro canal para aprender cosas nuevas sobre la compra programática de publicidad online: goo.gl/NCfwZa ¡Queremos vuestro feedback en redes sociales! Así podremos solucionaros dudas en los próximos vídeos, ¡contactad con nosotros! Twitter, Facebook, YouTube, LinkedIn, a través de email o formulario en nuestra web, como queráis. :) Mucha más información sobre la compra programática (programmatic buying) en http://www.oniup.com Twitter: @ONiUP_es LinkedIn: https://www.linkedin.com/company/oniup
Views: 3465 ONiUP Compra Programática
In 2017 Google announced a unification of products between Google Ad Exchange and DFP. Google will be deprecating the Ad Exchange interface. Publishers will be able to access the same features in DoubleClick for Publishers.In this tutorial, we'll show you where you can find these features and tabs in DFP. Remember to subscribe to our YouTube channel so that you never miss a video! Find more ad optimization tips over at our blog: https://goo.gl/APsK5L #MonetizeMore #DFP #AdOptimization #AdExchange #DoubleClickForPublishers
Views: 1433 MonetizeMore
Watch the video today to: 1. Learn how to enable client access to your account: Add and manage access for your advertisers, agencies, brands, or similar companies to features like Marketplace, for day-to-day activities. 2. Learn how to grant specific types of access: Three distinct client access settings enables visibility of your client to publishers and enables access to specific sections in the Ad Exchange interface. 3. Discover what an end to end workflow may look like: Get insight into what your clients see during an end-to-end deal simulation. Category
Views: 1141 DoubleClick Ad Exchange Training
Website: https://noizchain.com/ WP: https://drive.google.com/file/d/1FgyrU55C6dOtrl-PVlIS.. ANN Bitcointalk Thread: https://bitcointalk.org/index.php?topic=3641176 Telegram: https://t.me/noizchainenglish Twitter: https://twitter.com/NOIZchain Facebook: https://www.facebook.com/NOIZchain Автор: Telegram: @Fuckermaker Bitcointalk: https://bitcointalk.org/index.php?action=profile;u=18.. Facebook: https://www.facebook.com/dmitrii.kokokha Twitter: https://twitter.com/DmitriiKokoha 0xDca7Fb8f2Be5439DA80610F5fbE51BB76FF43822
Views: 693 Increase Capital
Google Tech Talk May 23, 2012 Google NYC Presented by Eyal Manor, Jacob Baskin, Nemo Semret, and Noam Wolf ABSTRACT When you see an ad on a website, where did it come from? The answer to that question might not be as simple as it sounds. Ads on the internet take a long, often roundabout journey to make it from the advertiser to you, a journey that sends them through companies like ad servers, ad networks, data platforms, DSPs, SSPs, and more. Worst of all, the fragmentation of the advertising industry means that even trying to get these systems to talk to each other can be a daunting challenge. With all of this complexity, how does the publisher know that they are showing the right ad for you? That's where Ad Exchange comes in. We are building an open, transparent marketplace that connects online publishers, advertisers, and everyone in between to buy and sell display advertising in an easy and efficient way. No matter what platforms or technologies you use, Ad Exchange helps advertisers put their ads where they want---and helps publishers make sure they are getting the best value for their content. And we do all of this in a way that protects ad quality and reduces user-facing latency. But it's not easy. To make sure that we can find the right ad, we have to build a globally-distributed, real-time system that handles hundreds of thousands of calls every second. We have to use sophisticated techniques to make sure that publishers' and users' interests are protected. And we have to build a marketplace that uses tools from game theory to ensure that all participants are treated fairly. Find out how we make it happen, and get a glimpse at the future of online advertising from the Ad Exchange engineering team.
Views: 22331 GoogleTechTalks
NOIZ is an AI+blockchain ad exchange network providing transparent data to all parties, ensuring optimized user experience & empowering social impact campaigns. Website: https://noizchain.com/ Whitepaper: https://noizchain.com/whitepaper ANN : https://bitcointalk.org/index.php?topic=3641176 Telegram: https://t.me/noizchainenglish Author's Details: Bitcointalk url: https://bitcointalk.org/index.php?action=profile;u=1607168 published by AudreyAllison
Views: 1046 Audrey Allison
Ad Serving products - ad exchange - ad network - real time bidding Ad Server (http://adserversolutions.com/) Demo: (http://adserversolutions.com/demo.html) ad serving, ad server, ad exchange, ad network, real time bidding, ad management, banner ads, rtb, mobile ad server, video ad network, display, video, advertising
Views: 226 Ad Server Solutions
Axonix is a fully transparent, RTB-enabled mobile advertising exchange. We help app developers and web publishers to maximise the value of their mobile ad inventory through programmatic and real-time trading with brands, agencies and ad networks globally. We serve billions of ads per month across more than 150+ countries.
Views: 2179 Axonix
Google ofrece a los soportes publicitarios (publishers) la posibilidad de utilizar su red publicitaria para display: Google Display Network (GDN), una red que, según afirma Google, tiene la posibilidad de alcanzar al 90% de usuarios de internet mundiales. Para ello, ofrece diversas soluciones, entre ellas Google Ad exchange y Google AdSense. Sin embargo, ¿son lo mismo?, ¿en qué se diferencian? Gonzalo Galván explica a continuación cuáles son las principales diferencias que hay entre Google AdSense y Google Ad Exchange. ¡No os perdáis esta interesante reflexión! -------------- - ¿Qué es un Ad Exchange? https://www.createch540.com/blog/marketing/ad-exchange-mercado-programatica/
Views: 637 CreaTECH540
A 90 second overview of how the Axonix mobile ad exchange works. Axonix is a fully transparent, RTB-enabled mobile advertising exchange. We help app developers and web publishers to maximise the value of their mobile ad inventory through programmatic and real-time trading with brands, agencies and ad networks globally. We serve billions of ads per month across more than 150+ countries.
Views: 1616 Axonix
Welcome to the Learn2MonetizeMore video series! Our lesson today will teach you how to forecast an ad exchange line item in DFP. Make sure you subscribe to our YouTube Channel: https://goo.gl/sXbvLf Over the span of our videos covering DFP, we’ve taught you how to create orders, ad units, and line items that help you manage ad inventory. This time around, we’re going to show you how to draw forecasts from DFP’s historical data to predict future inventory. This is especially useful so that you don’t over-commit yourself to advertisers when selling ad inventory.
Views: 1660 MonetizeMore
Need help creating tags in Ad Exchange? Correctly setting up Ad Exchange could mean the difference between a mediocre and extraordinary ad revenue level. Maximize your ad revenue by signing up to MonetizeMore today! https://bit.ly/2HK5KLS Your Ad Exchange ad tags will be used to upload into the DoubleClick for Publishers, or DFP, ad server. From within DFP you’ll then be able to monitor and manage them. Creating tags from networks such as Google Ad Exchange is at the heart of any thriving DFP setup. The objective of this tutorial is to show a sample high-level use case of DFP at the Order level. This is the second in our series of DFP videos that will help turn you into a DFP expert in no time. To watch the complete series, subscribe to our channel: https://goo.gl/sXbvLf You can also visit us at: https://www.monetizemore.com/
Views: 9617 MonetizeMore
In this video, you'll find out how to create a rule in Ad Exchange. Remember to subscribe to our YouTube channel so that you never miss a video! Find more ad optimization tips over at our blog: https://goo.gl/APsK5L Rules allow you to cater your ad tags to different types of audiences which in turn allows you to serve your users better. Rules also give publishers greater control over how they can traffic ads through different types of ad units. In our last lesson, we went through the various types of Ad Exchange rules, including: Blocking, Open Auction Pricing, Opt-in, Channels, among others. In this lesson, I will walk you through the process of how to set-up a Rule in your Ad Exchange account. Watch our last video about Ad Exchange rules here: https://www.youtube.com/watch?v=FolTiTZbuKQ #AdX #GoogleAdExchange #MonetizeMore #DFP #AdOptimization
Views: 431 MonetizeMore
This is the first video of the training course for Google Ads - formerly DFP and Ad Exchange. Who should join: Students interested in Digital Marketing, Programmatic Advertising, Online Marketing, Website Monetization, learning Google Ad Manager (formerly DFP and Ad Exchange) Students who want to make a career in Digital Marketing, Online Ad Operations industry Students who work on Google Ad Manager and want to master it Students who want to master the field of Programmatic Advertising WHat will you learn: Fundamentals to Advanced level about Publisher side of Display and Video online Advertising, Monetization of Websites, Apps Google Ad Manager - formerly DFP and Ad Exchange. From scratch to optimization of campaigns Setting up campaigns with Google Ad Manager - Direct and Programmatic Maximize revenue from Google Ad Manager Inventory management, Campaign creation and setup, Forecasting, Reporting, understanding the Ad Serving logic and process For any questions, email me or reach out at https://www.linkedin.com/in/ovaisahmad/
Views: 234 Ovais Ahmad
Learn the back-end process of how a targeted ad is served to you from your computer, through the multifaceted pipeline of the digital advertising ecosystem.
Views: 256964 IAB - Interactive Advertising Bureau
NOIZ is a decentralized advertising network aimed at controlling advertising in the community, eliminating fraud, attracting attention and empowering organizations of social impact. NOIZ use AI and Blockchain to fight banner blindness, increase transparency and create trust between advertisers, publishers and consumers. Select the Advertiser, User or Publisher perspective to view specific problems, solutions and results. Token Sale Start and End Dates: 15 Jul 2018 - 15 Aug 2018 website - https://bit.ly/2NPjLIV whitepaper - https://bit.ly/2L96nAG telegram - https://bit.ly/2KWkQkm My BTT: https://bitcointalk.org/index.php?action=profile;u=2245589
Views: 4 YT Info
A member of WebPage2Promote added a commercial ad to their webpage.
Views: 7 cliqujion rock
NOIZ is an AI+blockchain ad exchange network providing transparent data to all parties, ensuring optimized user experience & empowering social impact campaigns. Website : https://bit.ly/2pw0a5f ANN: https://bit.ly/2PYrnJj WP : https://noizchain.com/whitepaper Twitter: https://twitter.com/NOIZchain Facebook: https://www.facebook.com/NOIZchain Telegram: https://bit.ly/2OJnckn ===================PROOF OF AUTHOR================== Bitcointalk: https://bitcointalk.org/index.php?action=profile;u=2315441 ETH: 0x9C360546a6C68b4c15107164Bb18fb690976e4a1
Views: 1277 CHANNEL ICO REVIEW
Deals and private auctions can dramatically increase your RPMs. However, attracting the right advertisers and selling them your inventory requires a specific skillset. Sign up to MonetizeMore and have our experts help you set up deals in GAM the right way. https://bit.ly/2HySdYi Remember to subscribe to our YouTube channel so that you never miss a video! Find more ad optimization tips over at our blog: https://goo.gl/APsK5L Deals and private auctions are newly added features to Google Ad Exchange. These features allow you to conduct transactions with your preferred or most trusted bidders by taking a deal outside the real-time bidding process. After doing so, you can then deal directly with your preferred advertiser outside the constraints of an auction. Related article: https://www.monetizemore.com/blog/private-marketplace-preferred-deals-explained/ #PreferredDeals #PrivateAuctions #GoogleAdExchange #MonetizeMore #DFP #AdOptimization
Views: 998 MonetizeMore
AdHov.com is Network where partιcipatιng sites display banners ads in exchange for (Impressions & Clicks) credιts which are converted into ads to be displayed on other sites in AdHov Network. https://www.adhov.com The Adhov concept behind a banner exchange is “I will show your Banner ads on my website in exchange for getting to show my Banner ads on your web site free.”
Views: 112 banner ads exchange
Find out how Ad Exchange UI Tags are now available in Google Ad Manager and how to use them. Remember to subscribe to our YouTube channel so that you never miss a video! Find more ad optimization tips over at our blog: https://goo.gl/APsK5L #UITags #AdExchange #GoogleAdManager #AdOptimization #MonetizeMore
Views: 293 MonetizeMore
The next phase of internet advertising is the ad exchange.TRAFFIQ is an online Ad Exchange uniting buyers and sellers over a transparent medium.This video is a walk through of the registration process of TRAFFIQ's ad exchange. TRAFFIQ's tutorial on the ad exchange buyer side will allow you to see how simple Traffiq has made media buying.
Views: 1334 CharlieBMMi
In 2006, I created the foundation for a SASS based advertising network with the goal to make advertising easy to create publish and manage. Moreover, the creative content which would fuel our the exchange was completely crowd sourced from a global creative network. My vision was to create an omnichannel media platform, which held all the specific need yet networks as agnostic pools which facilitates customer engagement. Through an advanced analytics process, our platform would be the first media tool to fully measure customer engagement and associated ROI vs. media spend.
Views: 43 John Cataldi
Cannabis Marketing Advertising Network - Smoke Exchange https://smokeexchange.com #smokeexchange Problem #1 - Advertising and Growing Your Business. With the steady growth of cannabis, many brands are making millions. You need to increase your customer base for sure. Advertising 7 marketing your business is critical to growth and survival. But how? All the big social platforms like Google adwords, Facebook and YouTube have banned advertisers from the cannabis and cryptocurrency industry. It's hard to grow into a million dollar business through word of mouth alone. That's where The Smoke Exchange will save YOUR day, and help grow your business to levels unimaginable. The Smoke Exchange is the first platform to cater solely to YOUR specialized advertising needs in this industry. It is a self-serve digital marketplace for advertisers and publishers to connect directly and trade. Advertisers and publishers will be able to buy and sell advertising space in an efficient manner with no restrictions using cryptocurrencies instead of fiat money. The Smoke Exchange token-(SMX) will act primarily as the medium of exchange between publishers and advertizers The SMX token is the only currency actually used internally on the platform. If you want to advertise on the Smoke Exchange platform you must trade for SMX tokens. - You can trade DOPE, BTC, and ETH directly on the platform for SMX tokens at the current market rate displayed by Coinmarketcap. Boom! Problem #1 solved!
Views: 386 Crypto Pros
Need help creating Ad Exchange orders in Google Ad Manager? Save yourself all the time and frustration by having the ad ops experts do it for you. Take your ad revenue to new heights by signing up to MonetizeMore today! https://bit.ly/2HK6bpu To watch the complete series, subscribe to our channel: https://goo.gl/sXbvLf You can also visit us at: https://www.monetizemore.com/blog/
Views: 3110 MonetizeMore
http://wqu.cc/U-7ZQXTM http://www.facebook.com/trafficapache (First 500 To Join) F*R*E*E JV Membership! Attention New Members! *First 250 members will receive: (At all 8 sites): 640,000 Points, 80 Solos, 40 Banners, 40 Button Banners, 8 Hot Header Ads, 8 Hot Headline Ads, 8 Headline Ads, 14 Hot Links, 40 Traffic Links and 40 Log-in Ads! Use Promo Code "Traffic" To Get $1,000's In FREE Advertising! We Have Pro Network and Value Network Ads That Go Out To Over 50+ Sites (27,000+ Active Members) With Our Super Solo Ads! We Are a Surf Exchange and a Text Ad Exchange! We are 2 sites in ONE! ADVERTISING WE OFFER: Membership Solo Ads, High Priority Membership Solo Ads, Set and Forget Membership Solo Ads, CASH Solo Ads, High Priority CASH Solo Ads, Set and Forget CASH Solo Ads, Banners Ads, Button Banners, Daily Bonus Ads, Hot Links Ads, Paid To Click Links, Top And Bottom Navigation Links, Traffic Links Ads, Hot Headline Ads, Hot Header Ads, Headline Ads! Membership Solo Ads Footers, Membership Solo Ad Headers, Log In Ads!
Views: 670 Michael Metzler Sr
Ad Lead Profits Ad Exchange - How To Earn Credits Quickly and Efficiently in Ad Lead Profits Click here to join 30 Minute List: https://goo.gl/tdwAOa Ad Lead Profits is an ad exchange and list builder, where you earn credits for viewing other members ads. Those credits can be used by you, to get more views to your own ads. The traditional way of clicking and earning credits is very time consuming and not very efficient. In this video, I'll show you how to earn credits much quicker and easier. ad exchanges ad exchange and ad network ad exchange tutorial ad exchange explained ad exchange google doubleclick ad exchange doubleclick ad exchange tutorial doubleclick ad exchange introduction facebook ad exchange google ad exchange tutorial trade and exchange ad exchange adexchanger fortune mother exchange ad how ad exchange works ad network vs ad exchange idea phone exchange ad ad exchanges ad server and exchange server idea telephone exchange ad trade ad exchange virus uae exchange ad uae exchange ad # 01 what is ad exchange yahoo ad exchange
Views: 15 Kurt Tasche
This goes over in detail how to setup a campaign in the Display Exchange on the Bevo Ads Platform. You can signup today at http://ads.bevomedia.com
Views: 1096 bevoryan
Adwitter Ads Exchange Solution offers you an effective ads and promotion exchange system, help individuals and business make money from their twitter accounts. For individuals, we will enable monetize your account for business promotion, help you control those promotions and earn with it while posting solely interactive and relevant content. For businesses, we allow you promote to thousands of accounts, guarantee you 100% genuine traffic with our fraud click detecting technology.
Views: 60 Adwitter Network
En esta ocasión, Gonzalo Galván (CEO en BMind Sales Maker Company) nos explicará otra de las piezas fundamentales del ecosistema programático: el Ad Exchange. ¿Qué es un ad exchange?, ¿cuál es su papel en la compra programática?, ¿cuáles son sus propiedades? Son sólo algunas de las preguntas a las que responderá en este interesante CreaTV. Diferencias entre Google Ad Exchange y Google Adsense: --------------------------- Ver más acerca de los Ad Exchange y comentar: http://bit.ly/Ad-exchange --------------------------- Ver otros agentes de la compra programática: 1. ¿Qué es un DMP?: http://bit.ly/DMP_C540 2. ¿Qué es un DSP?: http://bit.ly/DSP_C540 3. ¿Qué es un SSP?: http://bit.ly/SSP_C540 4. Diferencias entre RTB y Programática: http://bit.ly/Programmatic_RTB 5. Modelos de compra programática: http://bit.ly/TiposProgramatica ------------ Edición de vídeo y subtítulos por Miguel Álvarez Casasola / @makertan (Redacción CREAtech540º)
Views: 1162 CreaTECH540
Join our mobile specialists for this exclusive Hangout all about mobile. We'll be talking through why mobile is so important to today's programmatic world and what you can do with Ad Exchange's mobile offering. We'll also be providing you with a mobile buying checklist and tackle some of those mobile myths! Note: This session is offered via Hangouts on Air. Please register 24 hours in advance using the email address you use to access Ad Exchange. Once you’ve registered, you'll get a confirmation email with the sign in details. Keep in mind, your Google account name appears when you ask a question using the Q&A app, and in the Are you going to watch? response. If you choose to remain anonymous, press play on the hangout 5 minutes after the event has started.
Views: 819 DoubleClick Ad Exchange Training
An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through bidding. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau, and by advertising trade publications such as Advertising Age. This video is targeted to blind users. Attribution: Article text available under CC-BY-SA Creative Commons image source in video
Views: 18 Audiopedia
http://mobithinking.com. Insights into mobile advertising from an mobile ad exchange. In this in-depth interview John Phenix, senior vice president of revenue, Nexage answers the following questions: What is Nexage? Why do brands need to engage customers via mobile? How can sites/apps be monetized through advertising? What types of mobile advertising work well? What business sectors attract the most mobile advertising? Why is it important to detect what type of device the visitor is using? This video is brought to you by mobiThinking. Visit the site for practical advice and insight on mobile Web and mobile marketing from the world's top practitioners. Plus in-depth guides to the top ad networks, mobile agencies, the world's top mobile markets and a compendium of every mobile stat you will ever need. http://mobithinking.com This video interview took place at Ad:tech New York, November 10, 2011.
Views: 870 mobiThinking1